E-locals Groceries
Overview
E-locals is a mobile application designed as online groceries store.
The application was created as the side product for the payment application named "PaidKaro". It was then decided to launch this app seperately.
Role
UI/UX Designer
Product Strategy, User Research, Interaction, Visual design, Prototyping & Testing, Pitching
15 - 28 September 2021
❝There were No groceries available during the total shutdown in Mumbai( 5th Aug 2020)❞
-People of Mumbai
Background
E-locals is a grocery application which lets you buy groceries on one click. The application design had complications regarding space and its complexity. Groceries are important when its almost lockdown and there are less chances of you to get out and buy. E-locals will help you get your groceries at your door steps.
Mapping And Research
After the documentation and research part of the application. I started mapping the structure and the flows by reading the documentation and by doing some research. I used figma to structure my flows before going on to wireframing the design.
Grocery Cart ?
One of the examples is this Cart design from the application. It consists of several important functions which were put in from the design study. The Description is an important factor for the cart which explains about the product. We also used discount information space so that the user does not have to get to the main page to memorize the discount. Why is it important to know what user can MEMORISE ? 💣 It is called COGNITIVE LOAD. In cognitive psychology, cognitive load refers to the used amount of working memory resources. There are three types of cognitive load: intrinsic cognitive load is the effort associated with a specific topic; extraneous cognitive load refers to the way information or tasks are presented to a learner; and germane cognitive load refers to the work put into creating a permanent store of knowledge.
The Final
Testing the design is the most amazing thing to do because you just go throught the whole concepts that you applied and the working hours you put in. It all just makes sense when you try out the app design. You can check the design prototype by clicking Here
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